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1% For the Planet

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1% For the Planet

It all started when two businessmen met and bonded over their shared love for the outdoors. Realising their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. Soon after our inception, 1% for the Planet’s mission began to resonate across the globe. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources. Our network is global and diverse, proving that anyone can make a difference.